At the end of last week, IKEA very quietly revealed its colour of the year for 2026. The sweet pink shade called Rebel Pink was shared as part of the Swedish retailer’s announcement of a new collection of home accessories for children called GREJSIMOJS which features a furry cover for the much-loved IKEA MAMMUT kid’s chair in the Rebel Pink colour.

I’ve been following all of the colour of the year (also known as COTY) announcements this year to get an idea of what the colour trends of 2026 might look like. And I must say that IKEA is the only one to choose a pink hue as their COTY – and unlike its 2025 COTY, Electric Blue, Rebel Pink isn’t a colour that the brand uses very often.

‘I wouldn’t say it’s a typical IKEA colour, but that’s what makes it all the more striking,’ says Laurie Davidson, interior stylist of Style Makers. ‘I think uplifting colours are always welcome and Rebel Pink definitely falls into that category. It’s fun and unashamedly playful – something that’s very much needed for 2026. It’s great for anyone looking to really inject some personality into their decor.’

Following Pantone’s rather disappointing colour of the year 2026 reveal (a shade of white called Cloud Dancer, in case you haven’t heard), at this point I’m just grateful IKEA’s picked an actual colour – one would have thought that’s asking for the bare minimum.



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