If you’re a fan of the White Company’s signature minimalist, elegant style, then you’ll be interested in what I have to tell you. If you love The White Company but hate the prices, M&S’s homeware is the perfect, affordable alternative.

It’s no secret that M&S frequently nails the biggest home decor trend. But if recent designs are anything to go by, for example, their designer-look lighting section, M&S is serving expensive-looking homeware on a budget. Honestly, supermarket homeware has never looked so good.

We’ve already questioned whether M&S is giving Soho Home, but I think M&S is also the new White Company this year. These top picks prove it.

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What first made me wonder: ‘Is M&S the new White Company?’ was when I spotted the Pure Cotton Coastal Embroidered Tablecloth (£35) in M&S’s ‘New In’ section, which instantly reminded me of The White Company’s stunning Prise du Jour Embroidered Table Runner £50).

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