When a brand is willing to demonstrate the shortcomings of one of its best products, you know they’re really excited about a launch. That was the case when I saw one of Shark’s newest vacuums the PowerDetect cordless vacuum cleaner in action before it launched at IFA today.

To say that the Shark product developers were excited about this launch is an understatement. When I went to see a demo of the Shark PowerDetect vacuum cleaner they admitted that out of all the Shark vacuums this is the best cordless vacuum cleaner that they’d want in their home.

That is all down to two revolutionary features in the new range – this vacuum can clean effectively on the backstroke, effectively halving cleaning time, and it can detect dirt and react accordingly.

To speed up cleaning the new vacuum cleaner detects dirt (hence the name) and automatically boosts the power when it comes across trickier to clean spots. It senses floor types to optimise cleaning and react sto corners and edges to boost suction power to clean them more easily.

However, the feature I was most impressed by was the cleaning on the backstroke claim. Most vacuum cleaners, including the best Shark vacuum cleaners, are only designed to effectively clean when you push them forward. In contrast, the Shark PowerDetect vacuum cleaners use a clever flexible seal that cleans in both directions, speeding up cleaning.

The developers demonstrated this next to the Shark Stratos cordless vacuum, and the difference was impressive. The Stratos dragged a trail of dust and debris in its wake on the reverse, while the spot where the Shark PowerDetect vacuum cleaner had been was spotless.

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