Known and loved for its functional yet stylish pieces that really make your life easier, IKEA has just dropped an innovative trinket tray that has taken social media by storm. And I think it’s one of the brand’s most clever launches yet.
The VÄSTMÄRKE is a multi-functional trinket tray designed to sit as part of your hallway ideas or on a bedside table, but with a twist. It launched quietly but has already gone viral, and it’s easy to see why.
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IKEA
VÄSTMÄRKE Wireless Charger With Lighting
The trinket dish is deep enough to house the everyday items that can easily end up out of place – think car keys, glasses, or jewellery. Keeping everything together in one place like this limits the risk of losing things, while also reducing visual clutter on surfaces.
The smart addition of a wireless charger in the centre of the tray is great for preventing a build up of messy wires. The charger is compatible with iPhones and Samsung Galaxy models, however it can work with most mobile phones if they are in a compatible magnetic case.
And that’s not all. The built-in lighting is the perfect final touch to transform this tray from a boring bowl to a piece of statement decor. To turn the light on, simply press down on the charging pluck and enjoy the soft glow.
It’s the perfect way to add ambience to your hallway side table, or it makes for an effective bedside night light.
It’s safe to say that this trinket tray has it all. And while IKEA is clearly on its A-game for clever smart home products, the brand is also no stranger to a viral moment. From the iconic BILLY Bookcase, to the IKEA RASKOG trolley, social media users love IKEA’s simple yet effective home solutions, especially one that involves no IKEA hacks.
So, I’m not surprised to see the hype surrounding the VÄSTMÄRKE. With over 1 million views on TikTok, people can’t get enough of this 3-in-1 trinket tray. One TikTok user said ‘I didn’t need this, but now I think I do!’ While others are claiming it’s the ‘perfect’ trinket tray.
But, for just £15, I suspect that the VÄSTMÄRKE is set to be a bestseller. So don’t miss your chance to get your hands on one.
Smart storage alternatives
If you miss out on the viral trinket tray, try these stylish solutions instead
Habitat
Habitat Checkered Trinket Tray – Brown
This trinket tray has sold out 7 times since launching, don’t miss out on snapping it up while it’s back in stock.
SANZIE
Sanzie Leather Tray With Wireless Charger – Nightstand Organizer
This organiser includes a space for everything from your phone to your earrings.
Dunelm
Modern Luxe 2 Tier Mirrored Storage Tray
Elevate your table top organisation with a tiered tray, perfect for when you have a few more items to store.
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