Ice cream maker Ben & Jerry’s is now making pillowcases

As Ideal Home’s Sleep Editor, I’ve seen a lot of weird and wonderful product launches in my time. But one thing I certainly never expected to see was ice cream maker Ben & Jerry’s suddenly launching a pillowcase collection.

Better known for their frozen dessert, bedding seems a (very) strange new direction for the brand, but, actually, once I understood the logic, I have to admit that it makes sense. Kind of!

What’s more, when it comes to where to buy bedding, you usually won’t encounter any way to dress your bed that’s *free*. But this new Ben & Jerry’s pillowcase range is.