Howdens announces acquisition of online retailer DIY Kitchens

There’s big news in the kitchen industry – Howdens has announced its acquisition of DIY Kitchens in a £390m deal set to bring a whole new branch to their trade-only business.

Howdens has agreed to acquire the parent company of Ultima Furniture Systems Limited, which trades publicly as DIY Kitchens. Retailer, DIY Kitchens, sells its products exclusively online, which couldn’t be more different from Howdens’ trade-only business model.

The deal has the goal of expanding Howdens’ customer base in the UK with DIY Kitchens’ direct-to-consumer approach. This could make planning new kitchen ideas or a renovation project a breeze.