If you missed out on snapping up items from B&M’s viral Brunch Club back in January, I have good news for you. Back by popular demand this summer, the cafe-inspired tableware is back on the shelves, with more charming pieces to choose from.
In January, B&M’s Brunch Club proved so popular that after quickly selling out, resellers were listing items for more than double the price on Vinted. Shoppers were whipped up into a frenzy across social media, as people were desperate to track down the £3.50 Patisserie Bow Mug.
It’s back, but I can’t promise for long, if the popularity of the last drop is anything to go by. B&M has long been one of the best places to shop for home decor trends on a budget, but Brunch Clubs shows how great an appetite there is for food-inspired homeware.
B&M
Scallop ‘let’s Do Brunch’ Side Plate
B&M
Embossed Croissant Tumbler Glass
I have to admit I was incredibly shocked to see £2 tableware items shifting for more than £10 on Vinted. I thought it was ludicrous that mass-produced items were so in demand. But I’ll admit cafe and food-inspired trends have only been gaining in popularity over the past couple of years, and it is here that the real hunger lies.
Cafe culture has extended into banquette seating in our kitchens as we want to make our homes look like a French bistro, while tomato fragrances have been scenting every chic hotel, boutique shop and influencer’s home all summer.
I’ve noticed vegetables have been quietly replacing flowers on tabscapes and even at weddings where brides have swapped roses for … broccoli bouquets(!). Food is a statement in itself more than ever, and this has trickled down to even budget home collections such as this one.
What B&M’s Brunch Club does well is embrace the French bistro trend, producing affordable kitchen buys that look chic. From the striped brown and blue mug and saucer (£4), which could have come straight from Damson Madders homeware collection, to the Embossed Croissant Tumbler Glass (£3), which looks exactly like Anthropologie’s cult Icon Juice Glasses (£14), B&M is doing what it does best – offering stylish lookalikes at affordable prices.
New to the range is the inclusion of soft furnishings, blankets and cushions, which feature pretty croissants and bows. Combining dusky pinks and soft neutrals it looks very ‘B&M’, and while it’s too hot right now to think about blankets, I can imagine you’ll wish you snapped one up by autumn.
And the revival of Brunch Club has already been met with much excitement after it was posted across B&M’s social media pages.
‘I need those croissant glasses IMMEDIATELY 😍,’ says one commenter on Instagram.
‘AS IF they have all of these ?! How many B&M’s do we have to go to to even get some of these ?! 😹😭😭’ said another.
B&M’s Brunch Club is only stocked in selected stores and isn’t available to buy online. But the beauty of this trend is that pretty much everyone is catering to it. Here are a few more affordable alternatives you can shop online
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Set of 2 White/Blue Claude Croissant Club Side Plates
This set of two plates offers a stunning 2D croissant design that looks both fun and chic.
Next
Set of 2 Pink Bow Stem Champagne Flutes
Champagne brunch? It wouldn’t be complete without the addition of these stylish stems.
Urban Outfitters
Pretzel Mug
If you’re sick of croissants, pretzels make a playful yet pretty alternative.
Will you be rushing out to snap up restocked Bunch Club buys?
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