Amazon has launched a competitor to the Samsung Frame TV, the Amazon Ember Artline TV, which is available for pre-order today, with delivery from May 7th.

The Amazon’s Ember Artline TV is designed to hide your TV in plain sight, disguised as a piece of art when not in use. The most famous TV to achieve this effect is the Samsung Frame, a staple in some of the most stylish living rooms on Instagram. However, lately, other TV brands, including TCL and Hisense, have started launching their own art TVs. Amazon’s TV is the latest to join the ranks.

Amazon

Amazon Ember Artline 55″ With Fire TV (newest Gen)

The TV has a 4K QLED display with Dolby…

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