Aldi is launching an Emma pillow for £14.99

Aldi is launching an Emma pillow in store today, and at just £14.99, I think it’s a brilliant buy.

Not only is the Aldi Emma Essentials Pillow the cheapest Emma pillow on the market – this pillow is £40 cheaper than the most affordable Emma pillow on the brand’s own website – but it’s also the best value adjustable pillow I’ve come across.

As Ideal Home’s Sleep Editor, I’ve spent the past four years putting the best pillows on the market to the test – from the best pillows for side sleepers to the best memory foam pillows – and the one thing I’ve discovered is that when it comes to pillows, one size doesn’t fit all.