I couldn’t be happier to say that cosy is everywhere right now. Thick, fluffy throws, snuggly bedding, bed socks and hot chocolate, how could we ever want to move off the sofa? Of course, social media has a name for this winter warmer of a trend. Cosy-maxxing is everywhere right now, and Primark’s latest collection is nailing the trend.
We called it back in January; ‘cosy’ would be the defining mood of 2025’s biggest home decor trends. With a focus on wellbeing at an all-time high, we want our interiors to feel cosy, calming and safe.
Enter Primark. Their collection is packed with rich, creamy neutrals, soft textures and lots of faux fur; it’s perfect for hunkering down this winter and embracing the Cosy-maxxing trend. Here are my top picks.
Primark UK
Faux Fur Rectangular Storage Basket
I’m obsessed with the idea of taking cosy-maxxing to the next level an embracing in the form of faux-fur storage baskets. You couldn’t get more cosy if you tried.
Primark UK
Fleece Bubble Throw
The gorgeous brown shade is super cosy, while it’s fleece material will keep you warm all winter long.
Primark UK
Scented Room Spray
Scent is another excellent way to make your home feel more cosy. Sandlewood is warm and woody, perfect for that cosy feeling.
Primark UK
Ceramic Scale Vase
Colour plays a huge part in cosy-maxxing. Opt for warm tones such as this pretty burgandy to create your desired effect.
Primark UK
Faux Fur Double Duvet Cover Set
While I practically worship Dunelm’s teddy bedding, I really want to give this faux fur set a try. It looks so comfy!
Primark UK
Drip Glaze Cup and Saucer
Imagine drinking a hot chocolate out of this stunning mug and saucer. It’s chunky curves remind me of ‘it’ designer Gustaf Westman, but I love it’s warm, neutral colour palette.
What is Cosy-maxxing?
Cosy-maxxing emerged this year as a well-being trend focused on creating a cosy and calming space. Of course, this lends itself beautifully to the interiors world, where cosy can become physical in the form of soft lighting, fluffy throws and the best bedding to snuggle up in.
‘Much like any popular fashion, wellness or TikTok trend, it was only a matter of time before it trickled into the interiors space. At its heart, cosy-maxxing is about sensory layering. Think lighting, texture, scent, and sound working together to create calm. For example, soft lamps instead of the big light, plush rugs to make you feel snug, and shelves that proudly display your favourite books, candles, or ceramics,’ explains Hannah Thistlethwaite, Home and Textiles Buyer at Heal’s.
This is what Primark is nailing. Serving cosy on a budget, their super soft throws are definitely worth picking up at just £14. I love the inclusion of richer textures such as faux fur, combined with warming browns across the collection to create a truly warm and cosy feel. It’s the perfect foundation to start Cosy-maxxing at home.
‘Start with texture: layer throws, cushions, and rugs in different fabrics. Add ambient lighting with lamps and candles to create a soft glow. Curtains are essential – opt for full-length, heavyweight fabrics like velvet or linen blends to frame windows and keep warmth in. Incorporate personal touches like books, art, and sentimental objects. Finally, choose a warm, cohesive colour palette, earthy tones and deep neutrals work beautifully,’ suggests Victoria Robinson, Style and Trend Expert at Hillarys.
Alternatively, here are a few more retailers I’ve spotted that nail the Cosy-maxxing trend.
M&S
Teddy Fleece Bedding Set
Teddy bedding feels like a warm hug in winter, but you’ll have to be quick if you want to get your hands on some as this M&S bedding has already sold out in two colours.
Habitat
Habitat Caliban Globe Table Lamp – Orange
I have this table lamp in my living room and adore how it fills the space with a warm, orange, cosy glow.
Yard
Yard Brown Harlech Woven Reversible Throw
Brown is the ‘it’ colour of cosy this year. It’s warm, rich and goes with anything, and I’m sure you’ll agree that this throw looks gorgeous.
I don’t need any excuse to make my home feel more cosy, making this trend an easy one for me to follow. Now, I’m off to add even more fluffy throws, soft cushions and scented candles to my home.
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